Why List a Home for Sale in Ocala with The Johnsons?
Casey has been a licensed realtor for over 20 years – 1st in Michigan and for the last 10 years with the board of Ocala realtors. An excellent negotiator, Casey is an expert at bringing parties together to achieve everyone’s objective. Casey’s partner, Cindy, is his wife of 25 years. She also has over 20 years experience in real estate and mortgages. With the majority of that time in the mortgage industry, she brings a tremendous amount of knowledge and experience about the mortgage process and requirements for different programs. For the last 4 years, they have been part owner of a company that specializes in internet marketing, and have the expertise to market websites as well as individual properties on the internet.
As part owners of On-Target SEO, a company dedicated to helping businesses get found on the internet, we have knowledge and resources beyond the general realtor population available for internet marketing. We employ search engine optimization, pay-per-click advertising, local directory listings and social media marketing on a regular basis to expose our company and our websites, as well as individually listed properties on the internet.
Our website is engineered with the latest technology, allowing search engines to locate properties based on individual address as well as MLS numbers. That means (unlike most other real estate websites) if someone searches for your address, our website will have the ability to be found for that search. We have up-to-the-minute data on our site. Some of the national sites, like Trulia and Zillow, are out-dated as much as 2-3 months with up to 25% incorrect information on their databases. Every time a visitor comes to our site property information is pulled directly from the Ocala/Marion County MLS database in real time. We also offer many features not available on other sites like map search, email updates for buyers, and the ability to save a search or save a property to review later.
Marketing Property Listings
We start with a complete, descriptive and attractive MLS listing. This may seem like common sense, but many properties on the MLS are lacking photos and/or quality descriptions. We take multiple pictures, with a quality camera (not just a phone camera), so that buyers can get a feel for your property before scheduling a showing and taking your valuable time. We write an accurate and thorough description, highlighting the best selling features of your home. We implement a feature on our MLS, that many realtors don’t even know exists, that matches your home to buyer’s profiles within the MLS system. Then we can contact these buyer’s realtors directly and invite them to schedule a showing. Additionally, your property is highlighted on the home page of our website, and we have access to over 1800 other real estate marketing websites across the internet, including Trulia, Zillow, and Realtor.com. We also employ specialized and targeted Facebook and other social media marketing for individual properties. For example, let’s assume you have a unique property – like a Horse Farm – that you want to sell. We can target individuals that follow HITs online, and place social media ads detailing the features of your property in front of those individuals.
Everyone knows the old adage, “When it comes to real estate, 3 things matter: Location, location, location.” It may surprise you to learn that we disagree. We believe there is a market (and a buyer) for every property. So really what determines the ability to effectively market a home, find a buyer, and secure a closed sale is accurate pricing. Every seller wants to get the maximum possible sale price for their home. That is why we employ techniques used by many banks and big institutions to ensure top dollar sales. Most realtors will provide a Current Market Analysis (CMA) to help determine a potential sale price for your home – we provide 2. Because there is so much fluctuation in the market due to foreclosures and varying property condition, we provide 2 CMAs to reduce the potential for human error. We will then list the property at the highest potential sale price and implement a strategy for obtaining maximum exposure and the highest possible offer. We track all showings and follow up with cooperating realtors to increase the possibility of multiple offers.
Free Market Analysis and Consultation
We offer a free market analysis for your home. This will detail not just what your home is worth, but what properties in your neighborhood are selling for, what is the current trend, and the average time to sell. We will also go over a sale-ability checklist of items that you can implement to ensure top dollar for your home. We are confident that we can market your home for top dollar, in the shortest time, with the least stress. Contact us or request a free market analysis below today!